Straight Dental Equipment

Since september 2015 I have been working part-time at Straight Dental Equipment, where I used to do an internship and have done some freelance work. I’ve been working on different projects:

  • Website redesign
  • SEO
  • Reference videos

Website redesign

Straight Dental is an innovative player in a relatively conservative market. In order to express this we wanted a modern, slick and personal website.

Straight Dental SEO


Straight is moving from physical advertisements towards digital presence. While redesigning the website I learned much about SEO:

  • Per product group a higher position in the Google results
  • Setting up landing pages
  • Making the website more efficient to increase the speed
  • Building a completely responsive website
  • Search word research
  • User-friendly interface and clear division of pages

Reference videos

In order to show the personal side of Straight Dental we asked customers if they wanted to tell us what they thought of our company and products in front of the camera. I edited and filmed the video’s below.