Graduation project: XPRS

“The design of a fashion brand for male hip-hop dancers”

For my graduation project I wanted to start my own idea in which I could combine different sides of myself. With an interest in fashion, connections in the hip-hop world (I dance hip-hop myself) and with knowledge of entrepreneurship I came up with this assignment, and convinced two professors to support me in the process.

I designed XPRS: a fashion brand which focuses on self-expression, and in which freedom (of movement) , creativity and collaboration are the most important values. The presented the concept with a video (on the right) and pictures (below).

I filmed and edited the video.

The first three photos are from the final concept, the other four are the result of the first iteration and were used to recieve feedback from the target group. All pictures are taken and edited by me.